To counteract this, Morrison suggested a “wankathon” in the hope of bringing about a magical increase in sales by a mass of fans simultaneously masturbating at a set time.[3] Phil Jiminez taking over art duties, and a more conventional story style in volume 2, may have helped as well.
Before The Matrix, there was The Invisibles. Before Morpheus, there was King Mob. https://en.wikipedia.org/wiki/The_Invisibles
Cold Wikipedia article